You focus on the field work.We handle everything else.

Routes, chemical logs, service reports, invoices, your business phone line and Overseer, an AI office assistant, for the office and the techs, in one app.

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DeepEndone login, one bill
  • Routes
  • Chemical log
  • Service reports
  • Invoices
  • Business phone
  • Overseer AI
  • Marketing
  • Customer app
  • Payroll (coming soon)
  • Bookkeeping (coming soon)

Readings become reports.Jobs become invoices.Calls become to-dos.Automatically.

Everything a pool company runs on

For the owner, the office and every tech, on the phone and on the website.

Routes that run themselves

Set each customer's day and tech once and DeepEnd fills in their stops for the year. Drag stops into a new order on the phone, or let DeepEnd find the fastest order for the day.

The Routes board: each tech's stops for the day on a timeline, with done, at a stop and still to come.

Chemistry your techs can trust

Techs tap in FC, pH, TA, CH and CYA at the pool. DeepEnd shows where each reading sits, red for low, aqua for good, amber for high, and works out how much to add.

A finished stop: chlorine, pH, alkalinity, cyanuric acid and calcium hardness with their target ranges, and the chlorine added.

A service report after every stop

When the tech finishes, the customer gets an email with the readings, what was added, the checklist and photos. Your brand on it, no typing in the office.

The service report email a customer gets: the date, the tech, each reading with in range or low, and what was added.

Invoices that go out on their own

One run bills every customer for the month, finished work orders included, and nothing is billed twice. Customers pay online by card or bank, and the payment is recorded for you.

Invoices and payments: unpaid and overdue totals, money collected this month, and each customer's invoice and status.

Your business phone line, built in

Calls and texts with each customer sit in one conversation, on the phone and the website. Calls are recorded, and DeepEnd writes the notes and turns what customers ask for into to-dos.

The Phone inbox: texts and calls with each customer in one conversation, and a call with its written summary.

Overseer, your AI office assistant

Ask Overseer how the day is going or who still owes you, in plain words. It reads your calls and texts, turns what customers and techs ask for into to-dos and appointments, and drafts replies for you. Nothing goes to a customer until you approve it.

An Overseer chat: the owner asks how today is going and who still owes money, and Overseer answers with today's stops and the two overdue invoices, then offers to draft reminder texts.

Your team on the same page

Business messages and calls between the office and techs, kept apart from personal phones. Owners and the office can see every conversation.

Team messages: a conversation between the owner and a tech about a customer's pump.

See what your ads bring in

Ad spend, calls and new customers from each source in one place. Setting up ads for you is coming soon.

Marketing: Google Ads spend against the monthly limit, results by source, and each campaign's clicks and leads.

An app for your customers

Your customers get their own app with your logo and colors: service reports, invoices, paying by card or bank, and messages with your office.

The customer app on two phones: the home screen with today's finished service, the latest report and a message to the office, and a service report with the water test results.

Payroll Coming soon

DeepEnd already works out what each tech earned for their stops in a pay period. Paying them from DeepEnd is coming soon.

Bookkeeping Coming soon

Your income and expenses kept in order alongside everything else. Coming soon.

Built by a pool company

DeepEnd is built by Clear Coast Pools, a working pool service company, around how its own routes, office and techs actually work. It's made by people who know what a Monday route, a green pool and a month-end billing run look like.

Works in the backyard with no signal

The tech app keeps working when the phone has no service: readings, checklists, photos and finished stops are saved on the phone and sent as soon as it reconnects.

Simple pricing

Every feature in every plan. Pick by the size of your team.

Starter

$175 per month

Up to 3 techs

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Growth

$300 per month

Up to 10 techs

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Pro

$500 per month

Unlimited techs

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You focus on the field work. We handle everything else.

Start free trial